Understanding Place Data

A series of online training videos, delivered by our Partners, Springboard, and designed for those seeking to better understand place data as part of their role involved in high street transformation.

Latest video: Footfall Review for the South East (2021)

Springboard and Insights Director, Diane Wehrle, review footfall in the South East from January to November 2021, taking a look at the trends which have shaped the performance of high streets in the region and which might predict what the future holds. Watch the latest video below.

UK high street and retail trends (Nov 2021)

Diane Wehrle, Marketing and Insights Director at Springboard, is joined by a panel of experts to discuss the latest high street footfall and retail trends in the UK. Featuring: Stuart Mitchell, Head of Third Party Asset Management for New River REIT; Lisa Carlson, Chief Executive of Canterbury BID; Peter Grant, Global Insights at Boots

Retail after restrictions: destination performance review

Footfall experts Springboard review how towns and cities have responded to the end of COVID-19 restrictions in England, featuring:

Diane Wehrle - Marketing and Insights Director, Springboard

Simon Hedaux - Co-Founder, ReThink Productivity

Mike Turner - Founder and Managing Director, Bird & Blend

Session one - basics of understanding place data

This episode guides viewers through some of the basics of place data, how to interpret it and where to find it. The episode starts by introducing Springboard, the High Streets Task Force Partner and expert in place data, and works through elements of understanding the calendar year in order to compare data such as footfall and sales effectively. There is then a broader discussion about COVID-19 and data to support place recovery strategies.

In this online session you will learn:

  • How to interpret the calendar and use it compare data across different timescales
  • How to evaluate the context of place data
  • Differentiate the value and use of short-term and long-term trends
  • The trends emerging for high streets brought about by COVID-19


Watch the webinar below

You can register to hear more about the release of future sessions.

Session two - impacts of COVID-19 and changes to the Christmas period

This second session of the Understanding Place Data webinar series builds on learning from session one, looking in more detail at footfall trends and spending over the past months and the likely impact to high streets over the vital Christmas trading period. With national restrictions under review to account for the changing nature of virus transmission around the country, this webinar touches on key principles of how to examine and analyse these impacts to trading. 

In this online session you will learn:

  • 2020 as a '53-week year' and the implications for reporting
  • An overview of national picture in terms of footfall and spend
  • The impact of tiered restrictions in England
  • The impact to the Christmas period


Session three - 2020 footfall review

In this third Understanding Place Data webinar, high street data experts Springboard review 2020. What did the year hold for footfall across England and how did the COVID-19 pandemic affect consumer habits and preferences? A wide ranging presentation that will help any place maker reflect on their priorities for 2021 and gain insight into how people and places may have changed.

In this online session you will learn:

  • Historic footfall trends and the changes caused by Covid-19
  • Overview of online spending trends
  • Prediction on high street trends for 2021
  • An examination of consumer behaviour and confidence

Session four - Reopening in England: footfall analysis

Footfall experts and data providers, Springboard, review the trends after the reopening of non-essential retail in England in line with the lockdown roadmap on April 12th. How have people been returning to high streets and in what numbers?

Regional Footfall Analysis

In this series of videos, High Streets Task Force Partners, Springboard, take a look at footfall trends in selected regions of England, adding more regions every month. Their experts tell us about COVID-19 and the direction of recovery for town and city centres, by examining footfall trends from 2020 in each of these regions.

The embedded learning below is a playlist. Please skip videos to view different regions of England.