Understanding place sentiment - webinar

Work with experts to better understand data on people's feelings about places and how to evaluate your own high street using sentiment analysis.

"Sentiment analysis", namely the measurement of context in aggregated social media posts, can provide insight into how citizens and organisations feel about a place and what this might mean for their intentions and activity on the high street.

The advent of social media has provided the opportunity to analyse what people say about places by measuring the positive or negative tone of language in the content they post. Understanding Place Sentiment is a live webinar which will enable place stakeholders to evaluate their High Streets using sentiment analysis, as well as providing them with an understanding of how sentiment impacts on other place performance indicators, such as footfall.

This one-hour webinar is hosted by Polly Barnfield, OBE on behalf of the High Streets Task Force.

Upcoming webinars

The 'Understanding Place Sentiment' webinar is run monthly by Maybe*, Partners of the High Streets Task Force and experts in AI and sentiment analysis.

View our scheduled dates below. 2021 dates will be added to this page soon.

  • Tuesday 17 November | 15.00-16.00

  • Tuesday 24 November | 15.00-16.00

  • Tuesday 8 December | 15.00-16.00

Register - open to all

The Task Force provides these webinars as part of its online and digital support for place leaders and others involved in managing high streets.

Register now

Catch-up

Recordings of the webinars will be made available to view on demand via the High Streets Task Force website. Check back after the first session for a link to view recordings.