100 Ways to Help the High Street

Author ATCM

High streets and town centres have long been facing significant challenges; however, it is not always clear how place leaders can enhance centre performance. This report details a collection of 100 tools which - if implemented in the right place, combination and time - have the potential to positively impact centres.

Date added 22 January 2020
Last updated 4 June 2020

High streets and town centres have long been facing significant challenges; however, it is not always clear how place leaders should respond to such issues to enhance centre performance. This report, produced by the Association for Town and City Management (ATCM), and based on real-life examples, details a range of 100 tools which can have a positive impact on centres. The proposed interventions are grouped into eight areas, with some more ambitious than others, as seen below:

  1. Working Together (collaborative partnership working of a range of stakeholders is required to manage the complexity of places)
  2. The Safe and Secure High Street (places need to be perceived and experienced as safe and secure to attract and maintain place users and businesses)
  3. Enhancing the Streetscape (public realm needs to be attractive and well-maintained, with considerations of lighting, landscaping, paving, street furniture, planting, public art, and signage important)
  4. Consumer Marketing, Animation and Events (places should provide and communicate an interesting and unique experience for a wide range of place users)
  5. Accessing the High Street (centre performance is impacted by the flow of people into and across the place, with linked trips, public transport, and car parking important considerations)
  6. Attracting Investment and Getting the Business Mix Right (the centre’s offer must meet the needs of the local catchment, as well as attracting visitors, with pop-up activity and repurposing of vacant units also important attractors)
  7. The Evening and Night-time Economy (centres should cater for the needs of place users at different times by considering the transition from daytime to nighttime provision, and ensuring places are safe during the evening)
  8. Training, Development and Accreditation (there is a need for place leaders to be well-trained and experienced professionals).