Footfall - 237 'Vital and Viable' Factors
As part of our series on vital and viable high streets, the High Streets Task Force is presenting 'evidence on a page' summaries of over 200 factors that influence the success of high streets. Here we address footfall; the number of people walking up and down a given town centre (or single street) regardless of their reasons for doing so’ (Coca-Stefaniak, 2013:24).
Footfall has traditionally been linked to the level of attractiveness of a location, the ability to satisfy a catchment’s needs, and can also reveal gaps in terms of consumer behaviour and activities (Hart et al., 2014). As a measure of the actual day-to-day patterns of people, footfall highlights different forms of activity and allows us to explore the diversity of town centre uses and identify new classifications that depend on how these centres are actually used (Mumford et al., 2020).
Footfall is one of 237 factors that have been identified as influencing the vitality and viability of the high street.
For more information and further reading, download the pdf 'evidence on a page'. The page contains information about this factors place within the 237 factors identified and: whether it is a component factor of one of 25 'vital and viable' priorities; how the factor scores in terms of influence, place management control, and priority.
To read more about vital and viable high streets, see www.highstreetstaskforce.org.uk/frameworks/25-vital-and-viable-priorities/