Evening Economy - 237 'Vital and Viable' Factors
As part of our series on vital and viable high streets, the High Streets Task Force is presenting 'evidence on a page' summaries of over 200 factors that influence the success of high streets. Here we address evening economy; evening economy refers to all economic activity taking place in the evening after many people finish daytime employment, such as eating and drinking, entertainment, and nightlife. This economic activity is therefore classed as outside traditional opening hours.
Having an evening economy is important for a high street or town centre in order to drive footfall outside of traditional opening hours, making the place more flexible and adaptable to change. Having a stable evening economy can also help reduce crime and enhance safety of an area. Additionally, it can attract different demographics to use an area, for example, younger people and students could be potential users (Biddulph, 2011).
In order to facilitate a more robust evening economy, town centre management can encourage more hospitality-led organisations such as bars and restaurants to establish themselves in the place. Other solutions could be hosting evening events that people who workday-time jobs would be able to attend. Additionally, installing better lighting in the high street/centre could enhance the perception of safety in the area and help drive footfall to participate in the established evening economy (Bromley et.al., 2000).
Evening economy is one of 237 factors that have been identified as influencing the vitality and viability of the high street.
For more information and further reading, download the pdf 'evidence on a page'. The page contains information about this factors place within the 237 factors identified and: whether it is a component factor of one of 25 'vital and viable' priorities; how the factor scores in terms of influence, place management control, and priority.
To read more about vital and viable high streets, see www.highstreetstaskforce.org.uk/frameworks/25-vital-and-viable-priorities/