Guidance for manual footfall counting regime

This resources shows you how to engage in a manual footfall counting regime, which, if you complete will give you access to the High Streets Task Force Standard Dashboard. The manual footfall counting regime is for local authorities, and other place management organisations, like BIDs or community groups, who do not have automatic footfall counting technology, but who want to use footfall as an indicator of the health and attractiveness of their town centre.

Date added 17 August 2021
Last updated 17 August 2021

The manual footfall counting regime will tell you when to count so you can record what your footfall levels are as your town or city centre starts to recover from the impact of COVID-19. In the long term, the manual counts will allow you to learn about your town centre functionality and attractiveness. The data can be used for further analysis within the High Streets Task Force Standard Dashboard which turns manual counts into one year of predicted, hourly footfall counts.

This resource offers a series of guidelines and recommendations to make manual footfall data collection as easy as possible. Although some of these might seem quite obvious, they can cause confusion or be easily overlooked.

In this resource you will find information on:

  • The importance of footfall data
  • Manually collecting footfall data
  • Preparing for fieldwork
  • Standard Dashboard

In this resource you can also find an interactive counting exercise to practice manual footfall counting. 

All the additional materials needed to perform a manual footfall count can also be found in this resource in pdf format. Word versions of these additional materials can be found as separate resources here: Risk Assessment, Information Sheet, Counting Sheet