Sharing Content During COVID-19

This resource provides advice and guidance regarding digital communications during COVID-19 from Visit Scotland, suggesting the most appropriate types of content to share during the different phases of easing lockdown and restarting the visitor economy, including “top tips” that will be relevant to all businesses who are negotiating social and digital place-based communications during this pandemic.

Date added 26 October 2021
Last updated 26 October 2021

Visit Scotland has put together a guide to help businesses dealing with social and digital place-based communications deliver and share the most appropriate content as Scotland moves into recovery post-COVID-19. However, this guidance, including the “top tips” it presents, offers information that should be relevant to all businesses that have been affected by business closures and lockdown restrictions, regardless of location.

In brief, this guidance suggests it will be best for businesses to share official government originated content; messages from the place-based DMO; updates on opening times and how the business will be complying with COVID-related regulations and ongoing restrictions; relevant compassionate messages of support; and ongoing plans for the future to encourage the visitor economy.

This resource link will be regularly updated by Visit Scotland as the country moves into future phases of recovery, so it will be worth checking it regularly.