Shopping hours - 237 'Vital and Viable' Factors
As part of our series on vital and viable high streets, the High Streets Task Force is presenting 'evidence on a page' summaries of over 200 factors that influence the success of high streets. Here we address shopping hours. Closely related to opening hours, shopping hours refer to the duration that shops and services are available and open to the public during the day.
Retailing has dramatically changed over the last 25 years, and has expanded both in time and space, as shopping hours change and are tailored to meet individual requirements (Batty, 1997). Frequently, shopping hours are deregulated in order to adapt for the time poor consumer, however such measures have not always been successful, as higher order shopping destinations have had a profound impact on locational patterns in many high streets and town centres (Baker and Wood, 2010). Knowing these patterns though can allow high street stakeholders to better tailor the shopping offer and adapt to the requirements of their catchment.
Cater for convenience of your catchment population and high street users in general. When needed, adapt shopping hours to cater for shoppers who prefer close inspection and face-to-face interaction with retailers.
Shopping hours is one of 237 factors that have been identified as influencing the vitality and viability of the high street.
For more information and further reading, download the pdf 'evidence on a page'. The page contains information about this factors place within the 237 factors identified and: whether it is a component factor of one of 25 'vital and viable' priorities; how the factor scores in terms of influence, place management control, and priority.
To read more about vital and viable high streets, see www.highstreetstaskforce.org.uk/frameworks/25-vital-and-viable-priorities/