Understanding the Future Users of the High Street (webinar)
As the demographics of high street users change, this webinar from the High Streets Task Force helps place leaders appreciate and understand the needs of young people - and how they should help shape future plans for towns and cities.
Introduced by Joe Barratt, Task Force Board Member and Co-Founder of the Teenage Market, this online learning analyses young people and their attitudes and behaviours in relation to the high street. The learning is aimed at place managers in local authorities, BIDs and LEPS, and other place stakeholders such as community groups, businesses and young people themselves.
- Understand existing and changing demographics and the important of the needs of young people now and in the near future.
- Understand young people in the context of consumer behaviour, including consideration of retail trends, social values, environmentalism, technology and communication, health/well-being, leisure and recreation
- Understand and be able to convey the value of having young people participate in shaping future plans for the high street
- Be prepared to engage younger people in decision-making in a meaningful way.