Retailer Representation - 237 'Vital and Viable' Factors

As part of our series on vital and viable high streets, the High Streets Task Force is presenting 'evidence on a page' summaries of over 200 factors that influence the success of high streets. Here we address retailer representation; the types of retailers that are located within the high street/town centre (goods/services, independents/multiples etc.).

Date added 13 April 2021
Last updated 13 April 2021

Retailer representation has been a staple key performance indicator for monitoring the health of the high street. Changes in retailer representation can drastically affect the quality of the amenities and attractions of a high street, and ultimately alter the centre’s role (URBED, 1994). As such, local authorities have been advised since the introduction of the Planning Policy Guidance Note 6 (DoE, 1996) to monitor the retailer representation, as well as the intentions to change representation, by measuring:

-Existence and change of representation of types of retailers, including street markets
-The demand of retailers wanting to come into the centre or to change theirrepresentation in the centre, or to reduce or close their representation

Retailer representation is one of 237 factors that have been identified as influencing the vitality and viability of the high street.

For more information and further reading, download the pdf 'evidence on a page'. The page contains information about this factors place within the 237 factors identified and: whether it is a component factor of one of 25 'vital and viable' priorities; how the factor scores in terms of influence, place management control, and priority.

To read more about vital and viable high streets, see