Centre Management - 237 'Vital and Viable' Factors
As part of our series on vital and viable high streets, the High Streets Task Force is presenting 'evidence on a page' summaries of over 200 factors that influence the success of high streets. Here we address centre management: centre management refers to the control, coordination, and guidance of a centre's activities and of its tenants/retailers.
Centre management is a delicate process that comprises choosing the right tenants for a shopping street/shopping centre/arcade, making tenant location decisions, organising cooperative marketing activities, coordinating maintenance/repair works, security and decoration, and general logistics (Teller, 2008). Particularly in the case of shopping centres within the high street, their successful management can assist to increased patronage and positive perceptions of the overall high street.
Developing synergies and sharing information between centre managers and town centre/place managers is crucial in order to build trust and partners for the improvement of the high street, harnessing the unique characteristics of such centres, and communicating them to consumers/visitors.
Centre management is one of 237 factors that have been identified as influencing the vitality and viability of the high street.
For more information and further reading, download the pdf 'evidence on a page'. The page contains information about this factors place within the 237 factors identified and: whether it is a component factor of one of 25 'vital and viable' priorities; how the factor scores in terms of influence, place management control, and priority.
To read more about vital and viable high streets, see www.highstreetstaskforce.org.uk/frameworks/25-vital-and-viable-priorities/