Anchors - 237 'Vital and Viable' Factors
As part of our series on vital and viable high streets, the High Streets Task Force is presenting 'evidence on a page' summaries of over 200 factors that influence the success of high streets. Here we address anchors; any type of attraction or infrastructure that increases, through its name and/or function, the presence of people (footfall) at the high street and the surrounding areas.
A high street anchor can be described as any type of attraction or infrastructure that increases, through its name and/or function, the presence of people (footfall) at the high street and the surrounding areas. Traditionally, an anchor has predominantly been a term synonymous with retailing, however, an anchor can also be a busy transport interchange (train and bus stations), a large employer (hospital or university), or a social anchor (professional sports club or community centre) that “acts as a support net to develop and maintain social networks and social capital” (Clopton and Finch, 2011, p. 70).
Anchors is one of 237 factors that have been identified as influencing the vitality and viability of the high street.
For more information and further reading, download the pdf 'evidence on a page'. The page contains information about this factors place within the 237 factors identified and: whether it is a component factor of one of 25 'vital and viable' priorities; how the factor scores in terms of influence, place management control, and priority.
To read more about vital and viable high streets, see www.highstreetstaskforce.org.uk/frameworks/25-vital-and-viable-priorities/