Assortments - 237 'Vital and Viable' Factors

As part of our series on vital and viable high streets, the High Streets Task Force is presenting 'evidence on a page' summaries of over 200 factors that influence the success of high streets. Here we address assortments; the breadth and depth of merchandise available in the high street or centre. In other words, assortments refer to the merchandise mix.

Date added 13 April 2021
Last updated 13 April 2021

The breadth and depth of merchandise available in the high street and/or centre influence the experience and visitor satisfaction of stores (Hart et al., 2013; Teller and Reutterer, 2008). Assortments are largely what attracts people to visit stores and can cause spending leakage if the breadth and depth of merchandise do not meet the needs of the catchment area.

Assortments is one of 237 factors that have been identified as influencing the vitality and viability of the high street.

For more information and further reading, download the attached pdf 'evidence on a page'. The page contains information about this factors place within the 237 factors identified and: whether it is a component factor of one of 25 'vital and viable' priorities; how the factor scores in terms of influence, place management control, and priority.

To read more about vital and viable high streets, see www.highstreetstaskforce.org.uk/frameworks/25-vital-and-viable-priorities/

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