Shopping Centre Management - 237 'Vital and Viable' Factors
As part of our series on vital and viable high streets, the High Streets Task Force is presenting 'evidence on a page' summaries of over 200 factors that influence the success of high streets. Here we address shopping centre management; the management of a planned shopping centre’s physical space in order to attract footfall and retail traffic to shopping centre tenants (Roberts et al., 2010).
The devastating changes that online retailing and the so called “retail apocalypse” brought to the retail fabric also has implications for the majority of UK planned shopping centres. These centres are still closely linked to archetypal, brick‐and‐mortar retailing configurations, and thus their management is strongly linked to traditional service marketing and marketing management elements, such as access and accessibility (to and from the centre, as well as within the centre), internal/external design, tenant mix, customer service, costs, communications, etc. (Kirkup and Rafiq, 1999; Warnaby et al., 2005).
Shopping centre management is one of 237 factors that have been identified as influencing the vitality and viability of the high street.
For more information and further reading, download the pdf 'evidence on a page'. The page contains information about this factors place within the 237 factors identified and: whether it is a component factor of one of 25 'vital and viable' priorities; how the factor scores in terms of influence, place management control, and priority.
To read more about vital and viable high streets, see www.highstreetstaskforce.org.uk/frameworks/25-vital-and-viable-priorities/