Retailer Offer - 237 'Vital and Viability' Factors

As part of our series on vital and viable high streets, the High Streets Task Force is presenting 'evidence on a page' summaries of over 200 factors that influence the success of high streets. Here we address retailer offer; the overall representation of retailers in a particular location, regardless of size (large/small), type (specialist/generalist/convenience), and ownership status (multinationals/franchise/independent).

Date added 13 April 2021
Last updated 13 April 2021

The breadth and depth of the retail offer (both from high-profile multiple retailers and well-run independents), as well as the distribution of retail store types in the vicinity of the town centre, is a major draw to people visiting the town in terms of complementarity of offer and town centre attractiveness (Whyatt, 2004; Jones et al., 2016).

Retailer offer is one of 237 factors that have been identified as influencing the vitality and viability of the high street.

For more information and further reading, download the pdf 'evidence on a page'. The page contains information about this factors place within the 237 factors identified and: whether it is a component factor of one of 25 'vital and viable' priorities; how the factor scores in terms of influence, place management control, and priority.

To read more about vital and viable high streets, see