Place Management - 237 'Vital and Viable' Factors

As part of our series on vital and viable high streets, the High Streets Task Force is presenting 'evidence on a page' summaries of over 200 factors that influence the success of high streets. Here we address place management. The Institute of Place Management (IPM) defines place management as “a coordinated, area-based, multi-stakeholder approach to improve locations, harnessing the skills, experiences and resources of those in the private, public and voluntary sectors".

Date added 17 November 2021
Last updated 17 November 2021

Place management is considered “as a symbiotic element of strategic significance in the long- term impact and sustainability of towns/cities”, which needs to be “at the heart of the planning, design and overall placemaking processes” (Coca‐Stefaniak and Bagaeen, 2013: 532). Adams (2008) argues that place management, as a form of urban public policy, is increasingly influencing the social, economic, human and natural capitals in places. As such, place management can have a wide societal and financial impact and act as a key process for organising area-based regeneration (Ntounis et al, 2020).

In general, place management schemes are concerned with place interventions that cover an array of services and activities. These can be itemised and categorised in:

  • janitorial (“clean and safe”, street and sidewalk cleaning, policing, waste management)
  • developmental (business development, business mix improvement, housing)
  • social (social services for the community, tackling homelessness, youth services)
  • public space/physical infrastructure (capital improvements, economic development, areamaintenance)
  • promotional (place marketing and branding, decorations, events)
  • strategic (advocacy, lobbying) (Kalandides, 2020)

Place managers should make a conscious decision regarding which activities are prioritised for the betterment of the high street or town centre, ideally with a communal and local focus.

Place management is one of 237 factors that have been identified as influencing the vitality and viability of the high street.

For more information and further reading, download the pdf 'evidence on a page'. The page contains information about this factors place within the 237 factors identified and: whether it is a component factor of one of 25 'vital and viable' priorities; how the factor scores in terms of influence, place management control, and priority.

To read more about vital and viable high streets, see