The challenges facing Leatherhead go back to the 1980s, when the Swan Shopping Centre was built, the High Street was part-pedestrianised, and a new road system introduced. Before then, Leatherhead was described as ‘bustling’ and it then lost its identity. In 2002, Leatherhead High Street was nominated as one of Britain’s top five worst High Streets. This case study evidences the strategic approach set out in the Transform Leatherhead Masterplan to regenerating the town. Its vision, confirmed through extensive public consultation, is that ‘Leatherhead Town Centre will be re-invented, expanded and transformed to fully realise its potential as a distinctive, enterprising highly regarded market town. The town centre’s character, history and environmental setting will be celebrated and complemented by new and revitalised uses’.