Entertainment - 237 'Vital and Viable' Factors
As part of our series on vital and viable high streets, the High Streets Task Force is presenting 'evidence on a page' summaries of over 200 factors that influence the success of high streets. Here we address entertainment; all the activities that can provide enjoyment and amusement to consumers in a centre. This includes venues where visitors spend time being entertained or pampered such as restaurants, bars, cinemas etc. (Teller, 2008).
Tenant mix is one of the most important factors contributing to attractiveness of the high street and this also includes venues for entertainment. Entertainment venues can help mediate a retail heavy offer and meet different needs of the visitors and thus increasing satisfaction and lengthening of shopping stays, ultimately leading to more money being spent (Kang and Kim, 1999).
Entertainment is one of 237 factors that have been identified as influencing the vitality and viability of the high street.
For more information and further reading, download the pdf 'evidence on a page'. The page contains information about this factors place within the 237 factors identified and: whether it is a component factor of one of 25 'vital and viable' priorities; how the factor scores in terms of influence, place management control, and priority.
To read more about vital and viable high streets, see www.highstreetstaskforce.org.uk/frameworks/25-vital-and-viable-priorities/