Retail 2020: What shoppers want - edition 2

Author Maybe*

This report produced by Maybe* in July 2020 illustrates data gathered from an online survey with 20,000 respondents from across the UK, seeking to understand people’s attitudes towards shopping and how the country feels about wearing compulsory face coverings. Findings are shown on a national basis as well as broken down by age groups.

Date added 30 July 2020
Last updated 30 July 2020

This report produced by Maybe* in July 2020 illustrates data gathered from an online survey with 20,000 respondents from across the UK, seeking to understand people’s attitudes towards shopping and how the country feels about wearing compulsory face coverings as of Friday 24th July. Whilst the document reports on overall national findings, it breaks down results by age groups, enabling insights to differences in attitudes between them.

Some overall key findings:

  • 88% of respondents will wear a face covering when shopping.
  • 40% of respondents feel safer because of face coverings.
  • 46% of respondents feel safety measures on the high streets are ‘satisfactory’.
  • 51% of respondents will avoid shopping if social distancing measures are ignored or not policed.
  • 32% of respondents are still nervous to shop.

Some key differences between age groups show that:

  • 26 – 34-year olds are the least likely to wear a face covering with 19% saying they will not wear one. On the contrary, 35 – 45-year olds are the most likely to wear one, with 84% of respondents saying they will.
  • People aged 65+ are the most nervous about returning to the shops as 34% of respondents saying they are nervous. On the contrary, 46 – 55-year olds are the least nervous, as only 27% say that they are.
  • 19 – 25-year olds are the most excited to shop at 35%, whilst the 65+ is the least excited at 11%.
  • Younger people are more prepared to download apps to order food and drink in a restaurant or pub (19 – 25-year olds most prepared and 65+ least prepared).

Some key recommendations:

  • Businesses should demonstrate to customers that safety measures such as social distancing and wearing of face coverings are upheld at their premises.
  • Businesses should use social media to communicate safety measures undertaken to build shoppers’ confidence to return to their high streets as the survey showed that some are still nervous about coming back.