Amenities - 237 'Vital and Viable' Factors
As part of our series on vital and viable high streets, the High Streets Task Force is presenting 'evidence on a page' summaries of over 200 factors that influence the success of high streets. Here we address amenities; amenities refers to facilities on the high street or in the centre such as toilets, places to sit and rest, etc. Amenities is a part of the ‘service’ shopper segment for whom good amenity is of higher importance than variety and quality of stores.
According to Sit et al. (2003), amenities include aspects such as, clean and easy to find restrooms, which can significantly influence whether a person decides to visit the high street, and their overall experience there. Poor amenity is inconvenient for visitors and can be exclusionary. For example, if a centre lacks benches or places to rest, less able-bodied people may not be able to visit. Similarly, if no restrooms with baby changing facilities are provided, the place will attract less families requiring such facilities.
Good amenities is a strategic approach to customer service and to attract visitors to the high street and/or centre (Berman and Evans, 2001). Place managers should therefore consider how the necessary amenities can be put in place to attract a diverse range of people to facilitate an inclusive town centre.
Amenities is one of 237 factors that have been identified as influencing the vitality and viability of the high street.
For more information and further reading, download the pdf 'evidence on a page'. The page contains information about this factors place within the 237 factors identified and: whether it is a component factor of one of 25 'vital and viable' priorities; how the factor scores in terms of influence, place management control, and priority.
To read more about vital and viable high streets, see www.highstreetstaskforce.org.uk/frameworks/25-vital-and-viable-priorities/