Retail Offer - 237 'Vital and Viable' Factors

As part of our series on vital and viable high streets, the High Streets Task Force is presenting 'evidence on a page' summaries of over 200 factors that influence the success of high streets. Here we address retail offer: retail offer refers to the overall representation of retailers in a particular location, regardless of size (large/small), type (specialist/generalist/convenience), and ownership status (multinationals/franchise/independent).

Date added 16 November 2021
Last updated 16 November 2021

The breadth and depth of the retail offer (both from high-profile multiple retailers and well-run independents), as well as the distribution of retail store types in the vicinity of the town centre, is a major draw to people visiting the town in terms of complementarity of offer and town centre attractiveness. 

Familiarise with consumer trends and patterns of behaviour that relate to your town centre. With the changing lifestyles during the pandemic, and the prevalence of omnichannel retailing, high streets will need to adapt to the possibility of a future ‘lean’ retail offer. 

Retail offer is one of 237 factors that have been identified as influencing the vitality and viability of the high street.

For more information and further reading, download the pdf 'evidence on a page'. The page contains information about this factors place within the 237 factors identified and: whether it is a component factor of one of 25 'vital and viable' priorities; how the factor scores in terms of influence, place management control, and priority.

To read more about vital and viable high streets, see